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Yahoo Acquires Popular Behavioral Ad Firm

Yahoo inc, the California-based search engine, announced recently that it has purchased BlueLithium, the fifth largest online ad network in the U.S. for $300 million, in with the goal of cornering the ever popular market of behavioral ad targeting. With this deal, Yahoo’s current behavioral ad targeting efforts, aimed primarily at users of Yahoo mail and Yahoo travel, will be strengthened by BlueLithium’s tracking technology, designed to zero in on consumer preferences as they navigate a ........ Read More

Load Balancing And Yahoo!

A high-volume site like Yahoo! knows that the actual quality of service any web server provides to end users basically depends on network-transfer speed and server response time. Network-transfer speed refers to the Internet-link bandwidth while server-response time depends upon resources including fast CPU, lots of RAM and good I/O performance. Once these resources are exhausted and the web-server is encountering heavy traffic, a problem would surely arise. Load Balancing A problematic situat........ Read More

An Adsense - Yahoo Publisher Network Comparison

As more and more people are hosting their own webpage or pages, advertisers have learned how to make contact with the audiences who visit the pages. And not just randomly either; there are now advertising programs that target ads specifically to the site that the person is viewing. They are called contextual advertising programs because they search through the context and content of a page and identify keywords. They return ads to that page that the program believes would be relevant and interes........ Read More

Yahoo Search Marketing For Advertisers

For an advertiser, penetrating more media with their advertising message is the best way of disseminating that message to as many people as possible. Of course, the problem with traditional advertising media, like broadcast and print is that although you can identify the demographic that you want to target, you are still not so sure that it will be reaching that demographic at the right time. This is where the advantage of Internet advertising comes in. Since surfing online has a measure of int........ Read More


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