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International Marketing And Purchasing

RRP $315.95


Developing A Marketing Plan For Your Book Made Simple

RRP $12.99

Click on the Google Preview image above to read some pages of this book!

Writing your marketing plan is as important as writing your book, creating the difference between bestseller and no sales at all. Whether you are independently published or traditionally published, the system of introducing the book to the right audience is truly the difference between failure and success. Without a marketing plan, you are planning to fail. Book sales do not just happen. You must make them happen. A marketing plan must show the revenue streams you expect to reach. This manual will help you, as an author, to meet your income or sales goals. It details the market you are seeking and how you will reach them.


Aerospace Marketing Management

RRP $271.99

Click on the Google Preview image above to read some pages of this book!

This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant update to an earlier book successfully published in the nineties which was released in Europe, China, and the USA. It addresses the most recent trends such as Social Marketing and the internet, Customer Orientation, Project Marketing and Con current Engineering, Coopetition, and Extended Enterprise. Aerospace Marketing Management is the first marketing handbook richly illustrated with executive and expert inputs as well as examples from parts suppliers, aircraft builders, airlines, helicopter manufacturers, aeronautics service providers, airports, defence and military companies, and industrial integrators (tier-1, tier-2). This book is designed as a ready reference for professionals and graduates from both Engineering and Business Schools.



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