The eighth edition of Marketing Management: A Strategic Decision-Making Approach, concentrates on marketingdecision-making, rather than mere description of marketing phenomena. By providing specific tools and decision frameworks, it prepares its readers to hit the ground running and contribute tangibly to the marketing efforts of firms large and small.
The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be the most current and Internet-savvy book available, injecting the latest developments in Internet-based communication and distribution technology into every chapter. The author team’s rich entrepreneurial, marketing management, and consulting experience spans a broad variety of manufacturing, service, software, and distribution industries, providing an abundance of real-world, global perspectives.
Unlock the secrets of a Savvy Traveler! Do you suffer from wanderlust? Do you dream of tasting new foods in foreign lands, vacationing on exotic islands, or gazing upon the seven wonders of the world? Many dreamers and would-be travelers are discouraged by finances, believing that the cost of seeing the world is out of reach... The Secrets of a Savvy Traveler will show you how to accomplish your traveling goals in a simple three-step process-planning, execution, and outcome. With dozens of tried-and-true tips on budgeting, planning, and safety, this book will help you turn your dreams of traveling into an affordable reality. With The Secrets of a Savvy Traveler, you can truly make the world your oyster!
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