The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be the most current and Internet-savvy book available, injecting the latest developments in Internet-based communication and distribution technology into every chapter. The author team’s rich entrepreneurial, marketing management, and consulting experience spans a broad variety of manufacturing, service, software, and distribution industries, providing an abundance of real-world, global perspectives.
The eighth edition of Marketing Management: A Strategic Decision-Making Approach, concentrates on marketingdecision-making, rather than mere description of marketing phenomena. By providing specific tools and decision frameworks, it prepares its readers to hit the ground running and contribute tangibly to the marketing efforts of firms large and small.
How to become a savvy manager and effective and exciting leader. Robert E. Levinson After completing three years in the U.S. Navy, Robert E. Levinson earned a bachelor's degree in business from Miami University, Ohio. Following graduation, he joined his father and brother in their family business, Steelcraft Manufacturing Company in Cincinnati, Ohio. The company was the largest manufacturer of steel doors and frames in the country. Over the years, he became primary executive of 14 additional family businesses. In 1969, the company was sold to American Standard, Inc., where he became a Group Vice President in charge of 12 companies. During this time he developed, owned and operated three hotels in Broward and Palm Beach Counties, Florida. In 1974, he received an honorary Doctor of Laws degree from Miami University of Ohio. After 10 years with American Standard, Levinson joined Lynn University in Boca Raton, Florida as Senior Development Officer.
One very important thing that you should know about the Internet marketing world is that this is a world that is undergoing constant development. The strides that this world has taken in recent times are nothing short of astounding. What began as a simple backup strategy for traditional forms of offline marketing back in the 80s has now blossomed into a full-fledged industry that has taken all the offline marketing methods under its wing. That is quite true; even the multinational corporations of the world rely more on their online marketing modes, and consider offline marketing only as a consolidation for its Internet-based counterpart. All this could not have happened without the rapid changes that have occurred in the Internet marketing world over the last two decades.
Vivid Advertising Articles
Vivid Advertising Books