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The eighth edition of Marketing Management: A Strategic Decision-Making Approach, concentrates on marketingdecision-making, rather than mere description of marketing phenomena. By providing specific tools and decision frameworks, it prepares its readers to hit the ground running and contribute tangibly to the marketing efforts of firms large and small.
Drawing on its authors' wealth of entrepreneurial and executive experience, along with their thought-leading research, the book provides an abundance of real-life examples of marketing decisions - both good and not-so-good - from around the world in companies ranging from entrepreneurial start-ups to multi-national giants.
This edition continues to be the most current and internet-savvy book available, injecting the latest developments in internet-based communication and distribution technology into every chapter.
The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be the most current and Internet-savvy book available, injecting the latest developments in Internet-based communication and distribution technology into every chapter. The author team’s rich entrepreneurial, marketing management, and consulting experience spans a broad variety of manufacturing, service, software, and distribution industries, providing an abundance of real-world, global perspectives.
How To Be A Savvy Restaurant Reviewer
Worldwide restaurant reviewer Sam Worthington provides an easy to read guide to writing restaurant reviews. Sam is known for his forthright views, no nonsense and often amusing accounts of his dining experiences. An invaluable guide for anybody starting out as a reviewer as well as worthwhile advice and tips for experienced critics. Sam is an acknowledged foody who has also worked as a chef and restaurant owner.
Small Business Marketing In A Week
Marketing your small business just got easier
It's been said that the most important area for any business to focus on is its marketing. Of course, there are areas like finance, customer service, and the product or service itself which are key, but without good marketing approaches, there's no revenue for your account systems to do their job,
there's no customer to serve and the product or service becomes redundant.
Most business owners are experts in what they do and so they should be. What they also have to be good at is marketing what they do. And if you feel there's more you could be doing on the marketing front, then this book will give you those ideas. As a small business owner you get involved in all aspects of your business and marketing is such a large field, you can't be expected to learn everything you need in one day. So to break down this behemoth of a topic, we'll approach it a bite at a time.
You have in your hands a tool that will guide you through what's needed day by day over the period of a week. That way you're not trying to eat the elephant all at once. The unpredictable nature of marketing your business will start to disappear, as you move through the necessary steps needed
to make your marketing efforts more effective than ever before. Some of the ideas you may already be implementing, while others may well be new to you. Either way, putting them together into a proven system will enable you and your business to thrive, regardless of the economic climate you find yourself in.
You're about to learn, in a week, how you can have a marketing system that enables you to attract, win and keep more customers and, as a result, build your sales and your profitability.
- Sunday: Preparing the ground
- Monday: Attracting the right type of customers
- Tuesday: Keeping your customers longer
- Wednesday: Increasing customer loyalty and purchasing frequency
- Thursday: Increasing the value of your sales
- Friday: Getting new clients and better clients, faster
- Saturday: Measuring and managing your marketing activities
About the Author
John Sealey has run his own small business for over 13 years, providing marketing services to a wide variety of SMEs. He is an acknowledged expert in local internet and mobile marketing.
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