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Exploring Textual Data

RRP $684.99

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Researchers in a number of disciplines deal with large text sets requiring both text management and text analysis. Faced with a large amount of textual data collected in marketing surveys, literary investigations, historical archives and documentary data bases, these researchers require assistance with organizing, describing and comparing texts.
Exploring Textual Data demonstrates how exploratory multivariate statistical methods such as correspondence analysis and cluster analysis can be used to help investigate, assimilate and evaluate textual data. The main text does not contain any strictly mathematical demonstrations, making it accessible to a large audience. This book is very user-friendly with proofs abstracted in the appendices. Full definitions of concepts, implementations of procedures and rules for reading and interpreting results are fully explored. A succession of examples is intended to allow the reader to appreciate the variety of actual and potential applications and the complementary processing methods. A glossary of terms is provided.


The Blessings Of Paid Advertising

RRP $29.95

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DO NOT SPEND A DIME ON ADVERTISING UNTIL YOU'VE READ THIS BOOK. This book is packed with proven time and money saving techniques that will supercharge your marketing and put your online business in profits for life...In this top notch information on paid advertising, you'll discover the secrets of making the huge return on shoestring budget advertising. Here is a few of what you'll discover in this book; Industry tricks for increasing advertising revenue, Guide to high return on a tight budget advertising investment, How to buy profitable website traffic with pennies!, How to find quality PPC advertising venues, How to find quality forums that accept Ads, Where to find cheap newsletter advertising opportunities, Where to buy profitable low -cost banner Ad spots, How to find and buy advertising on joint venture and affiliate partner networks, How to secure CPA and CPM advertising opportunities, How to find and hire an advertising manager, How to find a PPC management service that gets result. And many more...



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