David Norton has recently re-edited the King James Bible for Cambridge University and this book arises from his intensive work on that project. He reveals here how the text of the most important Bible in the English language was made, and how it was changed by printers and editors until it became the text we know today in 1769. Using material as diverse as the manuscripts of the original translators, and the results of extensive computer collation of electronically held texts, Norton has produced a scholarly edition of the King James Bible that will restore the authority of the 1611 translation. This book includes the bible's fascinating background, Norton's editorial principles and substantial lists and tables of variant readings. It will be indispensable to scholars of the English Bible, literature, and publishing history. A website with additional resources (www.cambridge.org/kjv) will be available one month prior to publication.
Boddewyn's book provides a rare insight into how advertising self-regulatory bodies really work--with or without outsiders. Many other studies have lauded self-regulation or dismissed it preemptorily, but this book focuses on its logic, limits, and ultimate contributions to the societal control of advertising. It shows how outsiders--where available and willing to participate--contribute to its functioning while the advertising industry remains in control of the standards applied by self-regulatory bodies. Practitioners, consumerists, and policy-makers should greatly benefit from reading this multinational comparison of a dozen countries with very different economic and legal environments. Sylvan M. Barnet, Jr., Chairman, Advisory Council, International Advertising Association It is generally recognized that the development and application of voluntary industry standards is a necessary complement to governmental regulation of advertising. With the expansion of advertising opportunities, however, the tasks of self-regulation have grown, along with doubts as to the industry's ability--or willingness--to enforce appropriate ethical guidelines. In attempt to resolve this situation, self-regulatory bodies increasingly invite the participation of non-industry members, especially where consumer protection is at issue. The first broadly based, comparative study of advertising self-regulation, this book explores the global implications of recent trends through detailed analyses of self-regulation in Europe, Asia, and the Western Hemisphere.
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